OYO forays into upper-end leisure resorts category

  • The new category will operate under the Palette brand name as a part of the OYO chain of hotels, featuring a stellar range of resorts
  • Palette by OYO will offer the perfectly curated staycation for those in search of an intuitive experience at competitive prices
  • This will mark OYO’s entry into the upscale segment, after successfully etching its presence in the budget and mid segment focusing on leisure oriented resorts segment

OYO Hotels, South Asia’s largest hotel chain, today announced its foray into the upscale hotels category, starting with a stellar range of resorts, christened as Palette Resorts. Similar to colours on a ‘palette’, OYO is curating a range of beautiful resorts that will offer exclusively designed staycations for those in search of an intuitive experience at competitive prices. After successfully transforming and gaining a strong hold in the budget and mid-market categories, OYO is now set to add value to the experience of millennials, family vacationers and wanderlusters looking for a distinct, premium and curated experience.

Commenting on the development, Maninder Gulati – Chief of Strategy, OYO, said, ‘’OYO’s genesis lies in enabling value-driven, trustworthy experience for its guests while operating high-yielding successful businesses for its asset partners. With Palette by OYO, we are expanding our playfield to upscale resorts, while remaining committed to our core value proposition – location, quality, and price. These are hand-picked, premium accommodations that guarantee a memorable, predictable yet wonderful vacation experience for our guests, by leveraging our technology and operational capabilities.”

In the last five years, OYO has demonstrated strong capabilities of managing large assets and transforming them into beautiful living spaces while ensuring a quality experience for its guests through its award-winning service, which will remain a key differentiator in this segment as well. Ingressing into the upscale segment, OYO is currently partnering with select resorts that offer amenities including spacious and aesthetically designed rooms, private villas and beaches, gourmet dining, spa and other recreational provisions.

“We are starting with a beautiful property in Pondicherry, Palette Resorts – Le Pondy. Based on our learnings on ground and feedback from our asset owners and guests, we will look to expand the footprints of Palette Resorts by OYO to other picturesque tourist destinations in India and other international markets,” added Gulati.

India currently has over 4000 unbranded independent resorts and branded assets – across heritage, beach properties, and inland, with over 65% of these concentrated in primary leisure travel locations like Kerala, Goa, Karnataka, Rajasthan and Uttarakhand. Palette Resorts by OYO will be operated under models of manchise, lease with full – inventory control like the economy and mid-market segments where OYO hotels is already a clear leader in. With Palette, OYO reiterates its ongoing commitment to continue innovating and creating world-class hotel experiences in and from India.

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